Protect the mark.
Consistency builds trust. Follow these rules to keep the aiora identity sharp across every touchpoint.
Always lowercase
The brand name is always written as aiora - never "Aiora", "AIORA", or "AiOra". The lowercase treatment is intentional and non-negotiable.
Don't modify the logo
Never stretch, rotate, add effects, change colors beyond black/white, or add drop shadows to the logomark or wordmark.
High contrast only
The logo should only appear on solid black or solid white backgrounds. Avoid placing it on busy images, gradients, or low-contrast surfaces.
Dot is part of the name
In the wordmark, the period in ai.ora is a design element - it separates "ai" from "ora" and must always be present in the wordmark format.
Logomark for small sizes
Use the ao logomark for favicons, app icons, social media avatars, and any context below 100px wide. The wordmark requires more space for legibility.
No tagline lock-up
The logo stands alone. Do not append taglines, URLs, or descriptors directly to the logo. Use them separately with proper spacing.
What we can and can't claim.
Accuracy builds trust. These rules apply to all content produced for or by aiora.
- -The 50+ businesses claim is verified and can be used in all materials.
- -Other traction figures require verification before use in client-facing content.
- -Do not describe international clients as existing or active. aiora is targeting international clients as part of its growth strategy.
- -The product is approximately 80% complete. Factor this into any commitments or timelines.
- -Primary early market is Indian MSMEs. Global expansion is long-term positioning.
- -The long-term vision is industry and enterprise via specialised automation. Do not position aiora as small-business-only - frame it as starting with small businesses and scaling up.
- -Do not claim enterprise or industry clients exist yet. The vision is active; the traction is not.
- -Favour specific claims over broad statements in all client-facing content.